diff --git a/Dockerfile b/Dockerfile
index 03380d7..f7a27d8 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -1,7 +1,18 @@
 FROM archlinux
+
+ENV container=docker
+
+ARG BUILD_DATE
+ARG VCS_REF
+
+LABEL org.label-schema.build-date=$BUILD_DATE \
+      org.label-schema.vcs-url="https://git.dotya.ml/wanderer/docker-archlinux-hugo.git" \
+      org.label-schema.vcs-ref=$VCS_REF
+
 RUN pacman -Syu --noconfirm --needed wget tar git \
     && pacman -Scc \
-    && rm -rfv /var/cache/pacman/* /var/lib/pacman/sync/* \
-    && wget https://github.com/gohugoio/hugo/releases/download/v0.66.0/hugo_extended_0.66.0_Linux-64bit.tar.gz -O hugo.tgz \
-    && tar xfv hugo.tgz \
-    && mv -v hugo /usr/local/bin/ && rm -v hugo.tgz README.md LICENSE
+    && rm -rfv /var/cache/pacman/* /var/lib/pacman/sync/*
+
+RUN wget https://github.com/gohugoio/hugo/releases/download/v0.66.0/hugo_extended_0.66.0_Linux-64bit.tar.gz -O hugo.tgz \
+    && tar xfv hugo.tgz && rm -v hugo.tgz README.md LICENSE \
+    && mv -v hugo /usr/local/bin/
diff --git a/hooks/build b/hooks/build
new file mode 100644
index 0000000..4c69a76
--- /dev/null
+++ b/hooks/build
@@ -0,0 +1,10 @@
+#!/bin/bash
+
+# as per https://github.com/rossf7/label-schema-automated-build
+
+# $IMAGE_NAME var is injected into the build so the tag is correct.
+
+echo "Build hook running"
+docker build --build-arg BUILD_DATE=`date -u +"%Y-%m-%dT%H:%M:%SZ"` \
+             --build-arg VCS_REF=`git rev-parse --short HEAD` \
+             -t $IMAGE_NAME .