diff --git a/Documentation/config.txt b/Documentation/config.txt
index 5256c7fb81..a35b9181bc 100644
--- a/Documentation/config.txt
+++ b/Documentation/config.txt
@@ -113,6 +113,17 @@ For command-specific variables, you will find a more detailed description
 in the appropriate manual page. You will find a description of non-core
 porcelain configuration variables in the respective porcelain documentation.
 
+advice.*::
+	When set to 'true', display the given optional help message.
+	When set to 'false', do not display. The configuration variables
+	are:
++
+--
+	pushNonFastForward::
+		Advice shown when linkgit:git-push[1] refuses
+		non-fast-forward refs. Default: true.
+--
+
 core.fileMode::
 	If false, the executable bit differences between the index and
 	the working copy are ignored; useful on broken filesystems like FAT.
diff --git a/Makefile b/Makefile
index a614347568..9d9ff45fb2 100644
--- a/Makefile
+++ b/Makefile
@@ -397,6 +397,7 @@ export PERL_PATH
 LIB_FILE=libgit.a
 XDIFF_LIB=xdiff/lib.a
 
+LIB_H += advice.h
 LIB_H += archive.h
 LIB_H += attr.h
 LIB_H += blob.h
@@ -454,6 +455,7 @@ LIB_H += utf8.h
 LIB_H += wt-status.h
 
 LIB_OBJS += abspath.o
+LIB_OBJS += advice.o
 LIB_OBJS += alias.o
 LIB_OBJS += alloc.o
 LIB_OBJS += archive.o
diff --git a/advice.c b/advice.c
new file mode 100644
index 0000000000..b5216a2456
--- /dev/null
+++ b/advice.c
@@ -0,0 +1,25 @@
+#include "cache.h"
+
+int advice_push_nonfastforward = 1;
+
+static struct {
+	const char *name;
+	int *preference;
+} advice_config[] = {
+	{ "pushnonfastforward", &advice_push_nonfastforward },
+};
+
+int git_default_advice_config(const char *var, const char *value)
+{
+	const char *k = skip_prefix(var, "advice.");
+	int i;
+
+	for (i = 0; i < ARRAY_SIZE(advice_config); i++) {
+		if (strcmp(k, advice_config[i].name))
+			continue;
+		*advice_config[i].preference = git_config_bool(var, value);
+		return 0;
+	}
+
+	return 0;
+}
diff --git a/advice.h b/advice.h
new file mode 100644
index 0000000000..862bae37b8
--- /dev/null
+++ b/advice.h
@@ -0,0 +1,8 @@
+#ifndef ADVICE_H
+#define ADVICE_H
+
+extern int advice_push_nonfastforward;
+
+int git_default_advice_config(const char *var, const char *value);
+
+#endif /* ADVICE_H */
diff --git a/builtin-push.c b/builtin-push.c
index 787011f928..6eda372a55 100644
--- a/builtin-push.c
+++ b/builtin-push.c
@@ -157,7 +157,7 @@ static int do_push(const char *repo, int flags)
 			continue;
 
 		error("failed to push some refs to '%s'", url[i]);
-		if (nonfastforward) {
+		if (nonfastforward && advice_push_nonfastforward) {
 			printf("To prevent you from losing history, non-fast-forward updates were rejected\n"
 			       "Merge the remote changes before pushing again.  See the 'non-fast forward'\n"
 			       "section of 'git push --help' for details.\n");
diff --git a/cache.h b/cache.h
index 5fad24ce21..e1ab09292f 100644
--- a/cache.h
+++ b/cache.h
@@ -4,6 +4,7 @@
 #include "git-compat-util.h"
 #include "strbuf.h"
 #include "hash.h"
+#include "advice.h"
 
 #include SHA1_HEADER
 #ifndef git_SHA_CTX
diff --git a/config.c b/config.c
index e87edeab0c..f21530cdbd 100644
--- a/config.c
+++ b/config.c
@@ -627,6 +627,9 @@ int git_default_config(const char *var, const char *value, void *dummy)
 	if (!prefixcmp(var, "mailmap."))
 		return git_default_mailmap_config(var, value);
 
+	if (!prefixcmp(var, "advice."))
+		return git_default_advice_config(var, value);
+
 	if (!strcmp(var, "pager.color") || !strcmp(var, "color.pager")) {
 		pager_use_color = git_config_bool(var,value);
 		return 0;