diff --git a/.drone.yml b/.drone.yml
index 9da44d0..30ca69c 100644
--- a/.drone.yml
+++ b/.drone.yml
@@ -41,26 +41,16 @@ steps:
       # run Go mod tidy prior to committing
       - test -z "$(git diff-index HEAD :^package-lock.json)"
 
-  - name: frontend
+  - name: go build
     image: docker.io/immawanderer/archlinux-go:linux-amd64
-    depends_on: [pull]
+    depends_on: [go mod tidy]
     volumes:
       - name: gopath
         path: /go
     commands:
       - pacman -Sy && pacman -S --noconfirm --needed npm
-      - npm i
-      - npx tailwindcss -i ./assets/input/css/tailwind.css -o ./tmp/pcmt.css --minify
-      # ignore whitespace changes.
-      - diff -Nsb ./assets/public/css/pcmt.css ./tmp/pcmt.css || ( echo files differ; exit 1 )
-
-  - name: go build
-    image: docker.io/immawanderer/archlinux-go:linux-amd64
-    depends_on: [go mod tidy, frontend]
-    volumes:
-      - name: gopath
-        path: /go
-    commands:
+      # generate frontend assets
+      - go generate -v .
       - go build -v .
 
   - name: go test
@@ -115,26 +105,16 @@ steps:
       # run Go mod tidy prior to committing
       - test -z "$(git diff-index HEAD :^package-lock.json)"
 
-  - name: frontend
+  - name: go build
     image: docker.io/library/golang:1.20.4-alpine3.17
-    depends_on: [pull]
+    depends_on: [go mod tidy]
     volumes:
       - name: gopath
         path: /go
     commands:
       - apk update -q && apk add -q --no-cache npm
-      - npm i
-      - npx tailwindcss -i ./assets/input/css/tailwind.css -o ./tmp/pcmt.css --minify
-      # ignore whitespace changes.
-      - diff -Nsb ./assets/public/css/pcmt.css ./tmp/pcmt.css || ( echo files differ; exit 1 )
-
-  - name: go build
-    image: docker.io/library/golang:1.20.4-alpine3.17
-    depends_on: [go mod tidy, frontend]
-    volumes:
-      - name: gopath
-        path: /go
-    commands:
+      # generate frontend assets
+      - go generate -v .
       - go build -v .
 
   - name: go test
diff --git a/.gitignore b/.gitignore
index 8e34aaa..f6eed80 100644
--- a/.gitignore
+++ b/.gitignore
@@ -1,6 +1,8 @@
 # main binary
 pcmt
 
+/assets/public/css/pcmt.css
+
 # dev config.
 /config.dhall
 
diff --git a/README.md b/README.md
index dde2278..aec525b 100644
--- a/README.md
+++ b/README.md
@@ -92,6 +92,43 @@ config](exampleConfig.dhall).
 If you're new to Dhall, its [documentation](https://docs.dhall-lang.org/) page
 is a good resource to start at.
 
+### 🔨 Building from sources
+
+pre-requisites:
+* [`just`](https://github.com/casey/just)
+* [`npm`](https://docs.npmjs.com/cli/v9/)
+* [`go1.20`](https://go.dev/)
+* `git`
+
+the application consists of *frontend* and *backend*. the *frontend* is
+basically a **generated** TailwindCSS stylesheet and it is not shipped as part
+of the development process. as such, it needs to be built from sources, same as
+the backend.
+
+**step 0:** clone this repository with `git`
+
+then build the *frontend* using `just tw` or `just frontend`
+
+next, build the Go application using:
+```sh
+# debugging version.
+just build
+
+# or with debugging information stripped.
+just buildrelease
+```
+
+alternatively, build both *frontend* and *backend* in release modes using:
+`just prod`. the order of the steps is important as the application embeds the
+generated stylesheet.
+
+if you plan to run the application in `LiveMode`, the stylesheet can be
+supplied when running the application; however, the binary will lack the way to
+fall back to the embedded asset so bear that in mind.
+
+if you're curious, you can open the [`justfile`](justfile) to see the details
+of the build targets like `tw` and `buildrelease` used above.
+
 
 ### LICENSE
 AGPL-3.0-only (see [LICENSE](LICENSE) for details).
diff --git a/assets/public/css/.do-not-delete b/assets/public/css/.do-not-delete
new file mode 100644
index 0000000..e69de29
diff --git a/assets/public/css/pcmt.css b/assets/public/css/pcmt.css
deleted file mode 100644
index 0656986..0000000
--- a/assets/public/css/pcmt.css
+++ /dev/null
@@ -1 +0,0 @@
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163 175/var(--tw-text-opacity))}.dark\:text-gray-500{--tw-text-opacity:1;color:rgb(107 114 128/var(--tw-text-opacity))}.dark\:text-pink-500{--tw-text-opacity:1;color:rgb(236 72 153/var(--tw-text-opacity))}.dark\:text-purple-300{--tw-text-opacity:1;color:rgb(216 180 254/var(--tw-text-opacity))}.dark\:text-purple-400{--tw-text-opacity:1;color:rgb(192 132 252/var(--tw-text-opacity))}.dark\:text-rose-500{--tw-text-opacity:1;color:rgb(244 63 94/var(--tw-text-opacity))}.dark\:text-slate-400{--tw-text-opacity:1;color:rgb(148 163 184/var(--tw-text-opacity))}.dark\:text-white{--tw-text-opacity:1;color:rgb(255 255 255/var(--tw-text-opacity))}.dark\:required\:border-slate-300:required{--tw-border-opacity:1;border-color:rgb(203 213 225/var(--tw-border-opacity))}.dark\:valid\:border-gray-600:valid{--tw-border-opacity:1;border-color:rgb(75 85 99/var(--tw-border-opacity))}.dark\:invalid\:border-pink-400:invalid{--tw-border-opacity:1;border-color:rgb(244 114 182/var(--tw-border-opacity))}.dark\:hover\:bg-gray-700:hover{--tw-bg-opacity:1;background-color:rgb(55 65 81/var(--tw-bg-opacity))}.dark\:hover\:text-purple-500:hover{--tw-text-opacity:1;color:rgb(168 85 247/var(--tw-text-opacity))}.dark\:hover\:text-white:hover{--tw-text-opacity:1;color:rgb(255 255 255/var(--tw-text-opacity))}.dark\:focus\:border-blue-300:focus{--tw-border-opacity:1;border-color:rgb(147 197 253/var(--tw-border-opacity))}.dark\:focus\:ring-gray-600:focus{--tw-ring-opacity:1;--tw-ring-color:rgb(75 85 99/var(--tw-ring-opacity))}.dark\:focus\:invalid\:border-pink-400:invalid:focus{--tw-border-opacity:1;border-color:rgb(244 114 182/var(--tw-border-opacity))}}@media (min-width:640px){.sm\:p-0{padding:0}.sm\:px-1{padding-left:.25rem;padding-right:.25rem}}@media (min-width:768px){.md\:static{position:static}.md\:mx-0{margin-left:0;margin-right:0}.md\:mx-10{margin-left:2.5rem;margin-right:2.5rem}.md\:mx-4{margin-left:1rem;margin-right:1rem}.md\:mx-6{margin-left:1.5rem;margin-right:1.5rem}.md\:mt-0{margin-top:0}.md\:block{display:block}.md\:flex{display:flex}.md\:hidden{display:none}.md\:w-1\/2{width:50%}.md\:w-32{width:8rem}.md\:w-auto{width:auto}.md\:w-full{width:100%}.md\:flex-row{flex-direction:row}.md\:items-center{align-items:center}.md\:space-x-8>:not([hidden])~:not([hidden]){--tw-space-x-reverse:0;margin-right:calc(2rem*var(--tw-space-x-reverse));margin-left:calc(2rem*(1 - var(--tw-space-x-reverse)))}.md\:border-0{border-width:0}.md\:bg-transparent{background-color:initial}.md\:p-0{padding:0}.md\:p-2{padding:.5rem}.md\:px-12{padding-left:3rem;padding-right:3rem}.md\:py-16{padding-top:4rem;padding-bottom:4rem}.md\:pt-3{padding-top:.75rem}.md\:text-lg{font-size:1.125rem;line-height:1.75rem}.md\:text-blue-700{--tw-text-opacity:1;color:rgb(29 78 216/var(--tw-text-opacity))}.md\:hover\:bg-transparent:hover{background-color:initial}.md\:hover\:text-blue-500:hover{--tw-text-opacity:1;color:rgb(59 130 246/var(--tw-text-opacity))}@media (prefers-color-scheme:dark){.md\:dark\:bg-transparent{background-color:initial}.md\:dark\:text-blue-500{--tw-text-opacity:1;color:rgb(59 130 246/var(--tw-text-opacity))}.md\:dark\:hover\:bg-transparent:hover{background-color:initial}.md\:dark\:hover\:text-blue-500:hover{--tw-text-opacity:1;color:rgb(59 130 246/var(--tw-text-opacity))}}}@media (min-width:1024px){.lg\:mx-4{margin-left:1rem;margin-right:1rem}.lg\:mx-auto{margin-left:auto;margin-right:auto}.lg\:mt-0{margin-top:0}.lg\:flex{display:flex}.lg\:w-1\/2{width:50%}.lg\:max-w-xl{max-width:36rem}.lg\:justify-between{justify-content:space-between}.lg\:px-14{padding-left:3.5rem;padding-right:3.5rem}.lg\:py-32{padding-top:8rem;padding-bottom:8rem}.lg\:text-3xl{font-size:1.875rem;line-height:2.25rem}}
diff --git a/justfile b/justfile
index af61a84..9afbf1b 100644
--- a/justfile
+++ b/justfile
@@ -28,11 +28,22 @@ tw:
 	npm i
 	npx tailwindcss -i ./assets/input/css/tailwind.css -o ./assets/public/css/pcmt.css --minify
 
-# build the application.
+# alias for tw.
+frontend: tw
+
+# build the application with debugging information.
 build:
 	go mod tidy
 	go build -v -ldflags="-X main.version=$(git rev-parse --short HEAD)" .
 
+# alias for build.
+builddebug: build
+
+# build the application without debugging information.
+buildrelease:
+	go mod tidy
+	go build -v -trimpaths -ldflags="-s -w -X main.version=$(git rev-parse --short HEAD)" .
+
 # run the application.
 run:
 	./pcmt -devel
@@ -41,7 +52,7 @@ run:
 dev: build run
 
 # prepare the app for production.
-prod: tw build
+prod: tw buildrelease
 
 # generate code based on ent schemas.
 gen: